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Writer's picturePaula Johnson

The FemTech Revolution: From period undies to fitness trackers

Updated: Jan 28, 2023

How innovations are improving women's health...

We all know men and women are different. But you likely don’t realise how different we are. Mentally, physically, and biologically, men and women are different. A big contributor to this is our sex hormones (oestrogen, progesterone and testosterone). These hormones fluctuate over a women’s lifetime and monthly during the reproductive years and have a lot to answer for. Despite our differences, a lot of healthcare and health-related technologies have been developed for men with the assumption that women are the same. FemTech is one area that is changing this and narrowing this sex-bias in healthcare.


What’s FemTech?

FemTech (or female technology) is where health and technology meet to transform the future of women’s healthcare. FemTech is an area providing a wide range of female specific solutions. These include menstrual health, pelvic and reproductive health, menopause as well as other conditions like heart disease and osteoporosis.



I’m Kelly and I’m the Founder of The FemTech Revolution. I’m approaching my mid-forties, have three kids in primary school, I work full time and run a business in my ‘spare time’. So, I know well that many of us women are busy. Really busy. And when we’re too busy, looking after ourselves falls to the end and basically entirely off our to-do list.



In my day job, I’m an Associate Professor in Bioengineering. I’ve spent 20 years as a researcher devoted to understanding the human body and supporting the development of new technologies to measure, predict and understand how the body works. From this experience, I’ve seen the benefits of health technologies and more women to benefit from these. This is what led me to start The FemTech Revolution!


Enter The FemTech Revolution

Most FemTech products aim to solve specific issues during the changes throughout a women’s life. And most are designed by women, for women. The FemTech Revolution is an online marketplace providing science backed innovations and technologies to support women’s health. We aim to hand pick the finest products from around the world and bring them to the women of Aotearoa. Our products aim to support and empower women to take charge of their own health and well-being. Because if we don’t look after ourselves, who will?


”We want to support women to step up and take care of themselves, of their bodies, of their health!”

Our products fall within three main category ranges:


Here I want to feature my two favourite product types helping to save the planet and support women’s wellness.


Period Underwear

”We love period products that love Mother Nature. Period.”

Menstruation is a normal and healthy part of life for most women of reproductive age. On average a women will menstruate for about 2,500 days of her life (that’s 7 days per period x 12 times a year x about 30 years of her life!). During this time, a woman could use as many as 10 thousand pads or tampons. Most of these single use disposable menstrual products will end up in landfills as plastic waste.

There are now many different solutions for ‘green periods’ – including period undies and menstrual cups. These will not only save you money in the long run, but they will help save the waste that is burdening our planet. Every small change helps!


How do period undies work?

Period underwear look and feel just like normal underwear, but they’re able to hold and absorb up to 50 ml of liquid! The underwear consists of a few different material layers that help to draw moisture away from your body, absorb fluid, and prevent any leakage with a waterproof layer.


What are Modibodi period undies made of?

The top layer, closest to your skin, is made from merino wool. This layer wicks moisture, is soft on skin, and naturally antimicrobial and anti-odour. The middle layer/s are quick drying microfibre that absorb fluid and odour and lock it away. The bottom later is a waterproof layer for peace of mind. This is a breathable layer that provides additional leak-proof protection completing the Modibodi exclusive technology combination.


Modibodi Period Underwear – check out our website for more information.


Depending on which type of period underwear you go for, they can absorb anywhere from 1 tampons worth (1 teaspoon or 5 ml) to 10 tampons worth (10 teaspoons or 50 ml)!

If you are one of the 1 in 3 women that experience light to moderate bladder leaks or light incontinence, the Modibodi patented Modifier Technology™ underpants are a fantastic option for you. 

Breathable, odour resistant, super absorbent, leak-proof, stain-resistant, and moisture wicking to keep you dry, odour free and fresh all day.



Bellabeat Fitness Trackers


Bellabeat create the only health trackers specifically created for women. The Bellabeat trackers are wearables that monitor biometric and lifestyle data to help women better understand how their bodies work and make healthier choices. The wearable trackers monitor activity and sleep and pair this with an app that can track the user’s menstrual cycle and provide health (nutrition, fitness, mediation) content specific to the users cycle and health goals.


But, why track yourself? Well, when life gets busy, we tend to sacrifice healthy habits like relaxation, sleep and exercise! This is when a well-being tracker is useful to ensure your health and fitness is kept on track. By understanding the impact of certain features of our daily lives we can become smarter about setting goals and improving how we feel.

The beauty of tracking these things is that you can build up a picture of what makes you feel good. And an understanding of things that might make you feel stressed. This is a necessary step to making changes and improving Wellness. You can find out more about our trackers by checking out one of our blogs here, or in our shop here.


We hope you enjoy checking out our site. If you have any questions around our products or anything else, email us at hello@thefemtechrevolution.com.


💝 Kelly 💝

Instagram: @thefemtechrevolution


EXCLUSIVE DISCOUNT to Paula's clients/followers: Use welcome10 to receive a 10% discount on anything in FemTech's shop.

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